Bob Liodice, CEO of the ANA, is up first at the ANA Annual Conference. He talked a lot about how technology is reinventing marketing. However, the big nugget was this: according to an ANA study, advertising accounts for 2.5% of the US economy. It influences 21M jobs (15% of the US total).
Wow. That's a heckuva lot of money. The question that popped up in my mind is to what lengths will the ad industry go to protect that huge pile of money when the effectiveness of TV advertising is eroding. Further, how much of it is going to divert from traditional media into the citzen's media. Small dollars for marketers is big dollars for individuals who are creating content.
