Linda Kaplan Thaler from The Kaplan Thaler Group and co-author of the new book, The Power of Nice, is speaking now at the ANA Annual Conference. Kaplan Thaler is the creative force behind the Aflac duck. She showed a lot of great satire videos that basically paint the :30 second spot as dead. (Linda, please post these on YouTube!)
Beyond beating a drum that has been loud for some time now, Kaplan Thaler made a really key point. If the 30-second spot dies, we'll miss it. "We live in a world that is addicted to entertainment. You make it funny enough, consumers will follow it wherever you stick it," she said. That's probably one reason why video sharing sites are growing like mad. It's entertainment on demand. Never underestimate the power of funny.
Finally, Kaplan Thaler made another awesome point: play nice. Answer your emails because if you don't that one person could really create havoc online. "There's no delete in Cyberspace," she said.
