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Tuesday, October 03, 2006

A Model for Measuring Blogging ROI

Charlene Li at Forrester is crunching the numbers in search of a methodology to quantify the return on investment in blogging. She suggests following the ways companies measure media relations: 1) return on impressions; 2) return on media impact; 3) return on target influence; and 4) return on earned media.

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What about "Return on Time Spent Writing Blog Articles"? :)

I quite liked this piece. IT does need to factor time spent on blogging, but aside from that it appears quite astute.

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