A Model for Measuring Blogging ROI

Charlene Li at Forrester is crunching the numbers in search of a methodology to quantify the return on investment in blogging. She suggests following the ways companies measure media relations: 1) return on impressions; 2) return on media impact; 3) return on target influence; and 4) return on earned media.

Tags: measurement, ROI

Comments

[Dr Nic]

What about "Return on Time Spent Writing Blog Articles"? :)

[Richard Millington]

I quite liked this piece. IT does need to factor time spent on blogging, but aside from that it appears quite astute.