The Google Anarchy

Fortune magazine has a lengthy cover story on the chaotic way Google runs. What's clear from the piece is that Google is desperately working hard to find its next hit because it's really only had one - search. Even Eric Schmidt notes that Google's most die-hard fans can't remember all of their products. Most folks I know use one, Google.com.

The article also zeroes in on Google's three-pronged strategy to court advertisers. To me it all sounds like a tough climb. They include: focusing on big customers who will deliver multimillion-dollar orders, helping newspapers sell ads online and pitching radio time to its advertisers. (Google is a competitor of Microsoft, an Edelman client.)