Micro Persuasion: Meet the New Influencers

Friday, September 08, 2006

Meet the New Influencers

Paul Gillin is a former veteran technology journalist who has been chronicling the tech industry for nearly 25 years now. He is writing a book called The New Influencers that will be published by Quill Driver Books in the spring of 2007. It chronicles how individuals armed with Web 2.0 tools such as social networks, blogs, podcasting and RSS are revolutionizing influence.

Paul has put the entire book up online in draft form. They offer a compelling overview of how Web 2.0 is revolutionizing marketing, PR and journalism. I highly recommend reading them.

Some of the highlights include: in-depth profiles of PodTech's Robert Scoble, Doug Kaye from IT Conversations and me, an entire chapter on the impact of social media on public relations and last but not least a great chapter on how little memes become big ones in a hurry.

Posted at 10:42 AM in Advertising, Handy Resources, Journalism, Marketing, Podcasting, Shameless Promotion, Vlogs, Web 2.0, Weblogs | Permalink

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» The New Influencers Book Online from BizPodcasting
Paul Gillin, a technology writer and observer, is working on a book named The New Inflluencers. It's primarily about how social media is shifting who the influencers are in society. No discipline will be more affected by social media than... [Read More]

» How to survive and thrive in the world of social media from Visible Path
Paul Gillin's new book, The New Influencers: A Marketer’s Guide to the New Social Media, just shipped and is available... [Read More]

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