Paul has put the entire book up online in draft form. They offer a compelling overview of how Web 2.0 is revolutionizing marketing, PR and journalism. I highly recommend reading them.
Some of the highlights include: in-depth profiles of PodTech's Robert Scoble, Doug Kaye from IT Conversations and me, an entire chapter on the impact of social media on public relations and last but not least a great chapter on how little memes become big ones in a hurry.








