The Audit Bureau of Circulations has come up with a new way to measure the reach of a media brand. It quantifies and combines a publication's print readership with one day of Web site traffic. It seems to me that advertisers would benefit from having a similar system to measure the loyalty of a blog's readership by rolling up unique visitors and RSS subscribers.
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Monday, September 04, 2006
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» Media Reach: Print Web from Dan Blank: Publishing, Innovation and the Web
The Audit Bureau of Circulations is working on a new way of reporting medias reach by combining the publication’s print readership with a day’s worth of its Web site traffic.
Steve Rubel would like to see it taken a step... [Read More]
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