Rebecca Leib thinks that RSS as a marketing communications tool has finally reached the tipping point. She points out a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more. That's great but we haven't even scratched the surface for how marketers can use feeds.
There's a lot of marketing-related content that I would love to see in feeds that no one has tried yet. For example, personal threshold alerts. I want my credit card to alert me when I go over my limit with a private personalized feed (not that ever happens but Steve Jobs may change that next week). Or, how about the Southwest Ding? RSS that baby. This is just the beginning.
RSS is going to get even more interesting once two-way feeds gains steam. And what Dave Winer is doing with Newsrivers is brilliant. Digg just launched a diggriver inspired by Dave. There's no reason there can't be marketing rivers or ad rivers. For example, what if someone created a master feed of all of the world's coupon feeds and sorted them by category. It's still the first inning for RSS marketing.
