Banks Jump to Social Nets to Reach Gen Y
Banks and other financial services firms are increasingly turning to social networks to reach Generation Y. ING Direct has a program running on YouTube to reach first-time homebuyers. Meanwhile, Chase Credit Cards has a promotion running with Facebook (login required). Users who sign up for the card receive a free Facebook card holder as well as Karma Points that enhance their Facebook status.
We're using social media to reach Gen-Y through initiatives like our Stagecouch Island virtual world (http://www.stagecoachisland.com) and our new Student LoanDown blog (http://blog.wellsfargo.com/studentloandown). It's an exciting time--exploring the rules and results these evolving approaches provide us.
Ed Terpening, Enterprise Blogging Team, Wells Fargo.
Posted by: Ed Terpening | Friday, September 15, 2006 at 12:53 PM
Another showcase of Banks' innovative approach comes from Europe: Your Neighborhood Bank Becomes Your Trusted SaaS Provider
Posted by: Zoli Erdos | Friday, September 15, 2006 at 02:04 PM
For an interesting credit union example, see http://techcrunch.com/tag/changeeverything
Posted by: Marshall Kirkpatrick | Friday, September 15, 2006 at 02:57 PM
Makes total sense. Get Gen Yers as customers, and it may well filter down to gaining them, friends, and family for lifelong accounts.
This creates ideas for non-banks to develop similar programs for their customers if businesses are looking for new incentive programs.
Posted by: Solo Business Marketing | Friday, September 15, 2006 at 09:38 PM
And to think some Philippine banks haven't heard of Google.
Posted by: Mike Abundo | Monday, September 18, 2006 at 03:29 AM
The ING DIRECT campaign on YouTube can be seen at http://www.youtube.com/profile?user=MoveOutMoveUp which promotes the home base site that includes additional content including games and a secret offer: http://www.MoveOutMoveUp.com
Posted by: Jurie | Monday, September 18, 2006 at 10:02 AM