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Friday, September 15, 2006

Banks Jump to Social Nets to Reach Gen Y

Banks and other financial services firms are increasingly turning to social networks to reach Generation Y. ING Direct has a program running on YouTube to reach first-time homebuyers. Meanwhile, Chase Credit Cards has a promotion running with Facebook (login required). Users who sign up for the card receive a free Facebook card holder as well as Karma Points that enhance their Facebook status.

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Listed below are links to weblogs that reference Banks Jump to Social Nets to Reach Gen Y:

» Facebook and Chase from Innovative Advertising
Chase is looking for young customers. They know that people who build trust-relationships with banks will stay with them until overwhelming circumstances cause them to leave. Changing banks is annoying. Customers in their twenties, if carefully attende... [Read More]

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