Micro Persuasion: Banks Jump to Social Nets to Reach Gen Y

Friday, September 15, 2006

Banks Jump to Social Nets to Reach Gen Y

Banks and other financial services firms are increasingly turning to social networks to reach Generation Y. ING Direct has a program running on YouTube to reach first-time homebuyers. Meanwhile, Chase Credit Cards has a promotion running with Facebook (login required). Users who sign up for the card receive a free Facebook card holder as well as Karma Points that enhance their Facebook status.

Posted at 11:13 AM in Marketing, Social Networking | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00d8346f89d969e2

Listed below are links to weblogs that reference Banks Jump to Social Nets to Reach Gen Y:

» Facebook and Chase from Innovative Advertising
Chase is looking for young customers. They know that people who build trust-relationships with banks will stay with them until overwhelming circumstances cause them to leave. Changing banks is annoying. Customers in their twenties, if carefully attende... [Read More]

Comments