Apple Wants to Own "Podcast" Trademark

Apple has issued a cease and desist to Podcast Ready, claiming that the terms "Podcast Ready" and "myPodder" infringe on Apple's trademarks, and that they cause confusion among consumers. Wired notes that Apple has been cracking down on use of the word "pod" by lots of different people.

Clearly this means that Apple is trying very hard to own the podcast trademark and I would not be surprised to see a lot of different products and sites change their names. However, like with Google, the genie is out of the bottle here. Podcast is in the dictionary and part of the vernacular. Still, I am not a lawyer nor do I play one on TV so it's hard to say what's right here by law. From the naked eye it seems very aggressive to me.