Reuters reports that YouTube is reaching out to brand marketers with new features. Beginning today, they are introducing "Brand Channels." The first, with Warner Bros. Records, promotes Paris Hilton's debut album. Marshall Kirkpatrick has more.
What I find odd about this is that YouTube continues to run other sponsored content inside the brand channels. So they are monetizing these two and three times over. That sounds a little unfair to the big marketers that are ponying up big bucks to play. Note the banner ads on top and the sponsored links on the right side of Paris' YouTube crib.
Tags: youtube
