Most of the widgets that have been uploaded into the Widgetbox site come from individuals but they pull data from Web 2.0 sites, such as Flickr and digg. What I am most excited about is the potential for marketers to launch widgets and use Widgetbox as a distribution platform. There could even be sponsored widget placement revenue in it for Widgetbox if it takes off with bloggers.
WidgetBox is an outstanding platform for experimenting with picture-in-picture marketing. Marketers should be uploading widgets that in some way help bloggers enhance their sites or make money. At the same time, we should be finding ways to integrate some of the user widgets back into our own marketing sites. Through this share-and-share-alike model, everyone wins. Good stuff.
