Micro Persuasion: Washington Post Plans Social Net for Readers

Thursday, August 31, 2006

Washington Post Plans Social Net for Readers

In the latest in its series of moves to become a "two-way" newspaper, the Washington Post is gearing up to launch a social network of its most passionate readers.

According to Colin Delany, WashingtonPost.com is implementing reader comments on all news stories. You can see a sampling here. They're starting with less controversial topics and will expand to all stories once content filtering mechanisms are operational. The Post also allows you to request the removal of a comment that you find objectionable.

From there, the Post will encourage readers to create profile pages that aggregate all of his/her comments in a central place. This in essence turns the Post Web site into a social network for people who actively comment on the site.

Tags: washingtonpost, newspapers

Posted at 07:22 AM in Journalism, Social Networking | Permalink

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