The WashingtonPost.com has started a clever program that invites readers to mash themselves up into a video interview with political reporter Dana Milbank. Basically the video includes Millbank asking you a series of questions about your political campaign. 
I like this initiative. While it does little add to the news experience in any meaningful way, it illustrates that the Post is willing to let their hair down a bit. It positions them as hip and funny. The downside is that although there are guidelines posted asking videographers to behave, there's nothing to stop them from publishing this on a video sharing site in an unauthorized way. I am sure they calculated the risks vs. the rewards. (Hat tip to Podcasting News)
Tags: washingtonpost
