Michael Wiley Joins the me2revolution
I am thrilled to report that Michael Wiley (photo) is joining the me2revolution group that I work in at Edelman. He is coming on board as a SVP. If you don't know Michael, he was formerly GM's head of new media. He played a pivotal role in developing General Motor's blogging strategy and above all getting Vice Chairman Bob Lutz to start participating in the blogosphere in early 2005. This was a seminal moment in PR history.
In the me2revolution "lab" at Edelman we basically study new technologies that will impact marketing communications, incubate programs that leverage them all with the intent of generating conversation. Michael is a key addition to our team and I am thrilled to be working with him. He will zero in working with our corporate practice, which focuses on reputation management, crisis management, and financial communications. Michael has relocated to our Chicago office.
I can't underscore what a win this is for our team and Edelman. This is like A-Rod joining an all-star Yankees team that already includes Derek Jeter and Jorge Posada with Rick Murray playing the role of skipper Joe Torre and a far nicer version of George Steinbrenner running the whole shebang. He's going to have a huge impact on our clients and I'm really excited to get an opportunity to learn from one of the all-time great online communicators.
"Derek Jeter and Jorge Posada" -- Which one are you?
Posted by: Rex | Saturday, August 26, 2006 at 01:36 PM
Hey, Michael, welcome aboard the soon to be named me2fired byRichard
Posted by: JamesBruni | Saturday, August 26, 2006 at 01:58 PM
Rubel (pronounced ru-bell),
In the spirit of transparency, what medications are you taking?
Curious.
- Amanda
Posted by: Amanda Chapel | Saturday, August 26, 2006 at 03:05 PM
Congrats to Mike, and welcome to Chi-town. Far better lunch choices than on Jefferson :)
Posted by: Dino Baskovic | Saturday, August 26, 2006 at 05:44 PM
Damn, Edelman's on a recruiting hot streak!
Posted by: Mike Abundo | Saturday, August 26, 2006 at 10:50 PM
Your caption for the photo of Michael Wiley says:
"Michael Wiley - the genius behind the GM blogs. "
That's a little over the top. It was a good idea to get GM into blogging, but it was hardly "genius".
Posted by: Steve | Sunday, August 27, 2006 at 11:04 AM
Great articel with good information thank you.
Posted by: manns | Wednesday, August 30, 2006 at 12:43 PM
Ermmm... which one is Michael? Those of us who live in Europe don't know -- and really couldn't care less -- who are on baseball teams.
But kudos for disguising a press release as a blog post.
BTW, when is Edelman signing on the the anti-astroturfing petition?
Posted by: Allan Jenkins | Friday, September 01, 2006 at 05:51 PM