Mentos totally gets it. The are embracing the consumer-generated Diet Coke and Mentos meme that captivated the world with a YouTube video contest to see who can create the world's biggest soda geyser. The full details are posted on YouTube. Kudos to Mentos.
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Thursday, August 03, 2006
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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