Blogs, wikis, forums are definitely having an impact on consumer opinion, according to a new study from JupiterResearch. Some 77 percent of online shoppers read product reviews and ratings penned by peers. For retailers, this instills loyalty.
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Tuesday, August 15, 2006
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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