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Wednesday, August 09, 2006

Google Video Bumps Froogle, Groups from Home Page?

So long Froogle, hellooo Google Video. The latter has replaced the former on Google's coveted home page. Must be that darn YouTube! If you click on the more button you can get results from Froogle, Google Book Search and Google Groups. I'm not sure if this is a UI test or global.

So if this is indeed global, what does this mean for you? This is Google's biggest move to date to make citizen's media accessible to its broad global audience. If someone searches for your brand and clicks on video they're knee deep in America's Funniest (online) Videos.

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Steve,
You say: "This is Google's biggest move to date to make citizen's media accessible to its broad global audience." But what about Groups? That's been around for quite a while and is just that: citizen's media. It's probably still a much larger database, and perhaps more active in terms of actual user participation (compared to video submissions).

I'm in the UK and I'm not seeing it here. It might well be a UI test.

I see it in the Philippines, but not in the Filipino-language version. Google should fix that: YouTube is huge here.

Steve --

> So if this is indeed global, what does this mean for you?

One of my Gvids had been averaging 1,000 views per day for the past few months. But since the introduction of Google's new video tab, that number is now pushing 4,000 views per day.

Viewings have nearly quadrupled. And a lot of that traffic is finding its way to my web site.

So, what does this mean?

Well, for internet marketers who know how to create short web videos, properly optimized, these videos can result in a huge burst of free targeted traffic to their sites.

(Not to mention the advertising revenue that will most likely make its way to Google video - some of which will trickle down into the pockets of smart video producers.)

-joe chapuis
www.WebVideoZone.com

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