Jalopnik reports that the Ford Motor Company has made a huge advertising buy on blogs. While dollar figures aren't available, the company purchased ad space on 400 blogs through BlogAds. The ads, which promotes a film in Ford's BoldMoves weekly documentary series, are running on Gothamist, Treehugger and others.
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Wednesday, August 09, 2006
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» What if Marketing Were Valued as Transformation? from ReveNews - Brian Clark
Back in March, I sat on a really fascinating panel at SXSW Interactive about the seventh anniversary of the Cluetrain Manifesto. How did the concepts of “markets as conversations” and “hyperlinks subverting hierarchies” impact the last seven years? Who... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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