Ford Makes Huge Ad Buy on Blogs

Jalopnik reports that the Ford Motor Company has made a huge advertising buy on blogs. While dollar figures aren't available, the company purchased ad space on 400 blogs through BlogAds. The ads, which promotes a film in Ford's BoldMoves weekly documentary series, are running on Gothamist, Treehugger and others.

Comments

[Brian Clark]

Tried to ping your entry on this, Steve. Was interested in what you think about Jalopnik's fears we're just "buying our way" onto the page.

http://www.revenews.com/brianclark/archives/002194.html

[fefd]

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[Maizal Munif]

I've been utilizing the Ford Escape Hybrid for an online advertising experiment. The idea is to bring offline local advertising to an online global audience.

Here's the URL:

http://www.escapepollution.com/?utm_source=SteveRubel&utm_medium=BlogPost&utm_campaign=MarketingBloggers