Del.icio.us Gets Contextual Ads, New Home Page
After years of going ad-free, del.icio.us has quietly started to integrate contextual search ads from Yahoo Search Marketing. For now, ads only show up when users search the entire index of bookmarks. Note the ads to the right of this search for Apple. Del.icio.us also rolled out a new home page that includes thumbnails and looks more like digg.
What's important to note here is that this is the first time there have been ads on del.icio.us since its inception. Also notable is that there are no contextual ads on del.icio.us tag pages yet. However, I am sure that Yahoo will soon move to monetize these pages since they are prime real estate on certain keywords.
Instituting ads on a service that is visited by hardcore techies can be dicey. So far, Yahoo seems to be wisely playing it conservatively to see how they fare. Digg has managed this transition nicely so there's no reason del.icio.us can't either. For more on my thoughts around tagvertising, see my post from last year.
Ad is only way this website to live,this is not a good thing.
in china,user Does not want to pay for web server except game like war3.
Posted by: Src | Thursday, August 17, 2006 at 03:23 AM
It was only a matter of time till Yahoo started showing Ads, same as Flickr.
Posted by: Baher Al Hakim | Thursday, August 17, 2006 at 10:56 AM
It was only a matter of time till Yahoo started showing Ads, same as Flickr.
Posted by: Baher Al Hakim | Thursday, August 17, 2006 at 10:56 AM
>> Instituting ads on a service that is visited by hardcore techies can be dicey.
Really? There are probably many more sites with ads as opposed to without ads. I don't think people will abandon a good service just because it has ads.
Do techies stay away from Google? It has ads.
Check http://www.tek-tips.com. It has ads.
Posted by: Jonathan Haber | Thursday, August 17, 2006 at 11:22 AM
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