Blogs Not Helping Newspapers Attract Younger Readers

The Pew Research Center conducted an interesting study that analyzes time spent with media. The research found that Americans spend more time digesting news from traditional sources than they do from the Web. The Internet is still largely supplemental to other sources. It's also a lot more efficient, which might explain the time equation here.

More notably, Pew also found that four percent of adults regularly read news-related blogs (note emphasis). This number jumps to 9% among 18-to-24-year-olds. Newspapers have wholeheartedly adopted blogging. The Bivings Report says 80 of the nation’s top 100 papers have reporter blogs. However, these blogs may not be doing much to help newspaper Web sites attract younger readers. Pew says that only a tiny portion of those who primarily get their news online visit newspaper websites.

More information on the study is on the Pew site.

Tags: newspapers, media, pew, research, stats