Apple Warns Conference Attendees on Blogging
Apple Computer is hosting its big developer confab (WWDC) in San Francisco this week. The Unofficial Apple Weblog reports that Apple has made it no blog zone. In the hall there are notices posted that say "Please ensure that your communications with others outside WWDC 2006, including your blogs, do not contain any Apple Confidential Information." This raises an interesting question. Is information that is presented at a public forum bloggable? I am not a lawyer and I don't play one on TV, but this seems somewhat draconian to me.
Meanwhile, Apple is struggling to maintain its veil of secrecy. The fan sites and blogs seem to be getting better at breaking the news before it is announced. Compare what Powerpage had up last week on Leopard operating system's feature set to what was announced yesterday. Not bad, eh?
Apple is going to have to embrace living in a world where its biggest fans - the ones that can sway thousands of developers - are breaking news on blogs before the ink is even dry on press releases. Suing bloggers and posting "talk to the hand" style notices are not the way to go.
