A Case Study in How Blogs Attract Media Coverage

Here's an awesome example of how a blog done right can help you generate more media coverage, especially around thought leadership. Controversy helps too.

Earlier this week economist Nouriel Roubini blogged that the US economy is in for a sharp recession. He predicts it will be bigger than the last one in 2001. This was too tempting for the media to resist.

The result? Marketwatch picked up on the blog post and turned it into a story. Other journalists are following his blog too.

(Via Reddit.)