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Posted at 06:23 PM in Mobile, Podcasting | Permalink | Comments (0) | TrackBack (1)
I'm not alone. Brian Benzinger has a nice round up of a bunch of these sites. These include diggview and many others I hadn't heard of. Clearly this is going to be a space to watch. Someone should create a singlegator of PR and marketing news.
Speaking of singlegators, one of my new faves, Original Signal (which tracks Web 2.0) just launched Transmitting Gadgets. The new site rolls up the popular gadget blogs.
Tags: originalsignal, gadgets, singlegators
Posted at 05:52 PM in RSS, Weblogs | Permalink | Comments (11) | TrackBack (1)
Posted at 07:47 AM in Web 2.0 | Permalink | Comments (3) | TrackBack (1)
According to Colin Delany, WashingtonPost.com is implementing reader comments on all news stories. You can see a sampling here. They're starting with less controversial topics and will expand to all stories once content filtering mechanisms are operational. The Post also allows you to request the removal of a comment that you find objectionable.
From there, the Post will encourage readers to create profile pages that aggregate all of his/her comments in a central place. This in essence turns the Post Web site into a social network for people who actively comment on the site.
Tags: washingtonpost, newspapers
Posted at 07:22 AM in Journalism, Social Networking | Permalink | Comments (9) | TrackBack (5)
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Posted at 12:48 PM in Microblogging, Mobile, PR, Weblogs | Permalink | Comments (2) | TrackBack (0)

Posted at 10:57 AM in RSS, Web 2.0 | Permalink | Comments (2) | TrackBack (1)

Posted at 10:03 AM in Advertising, Marketing, PR, Shameless Promotion, Video | Permalink | Comments (15) | TrackBack (3)
* In a single month the number of videos on the site grew 20% to 6.1 million
* YouTube has some 45 terabytes of videos
* Video views reached 1.73 billion
* 70% of YouTube's registered users are American, roughly 50% are under 20
* The total time people spent watching YouTube since it started last year is 9,305 years
Tags: youtube
Posted at 06:18 AM in Centers of Gravity, Community, Handy Resources, Research, Video | Permalink | Comments (15) | TrackBack (6)
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Posted at 04:17 PM in Web 2.0 | Permalink | Comments (10) | TrackBack (1)

Posted at 10:03 AM in PR, Search, Tagging, Video, Web 2.0, Weblogs | Permalink | Comments (3) | TrackBack (1)
Three Ways to Ride the Long Tail
What Marketers Should Know About Reach, Niches and Big Media in the New Landscape
One of this summer's hottest beach reads is "The Long Tail" by Chris Anderson. By now you probably already know the book's thesis: The future of creating demand lies not at the head of the curve (e.g., the most popular hits created by Big Media) but rather down the "Long Tail" of niches.
Through rich anecdotes and examples, Anderson does a wonderful job documenting the Long Tail's impact on media and marketing. He makes plain how the blogosphere and online communities are creating an environment where a thousand points of light can outshine the largest of media. However, where the book falls short is in giving marketers a playbook. Here are three ways marketers can thrive in a Long Tail world.
Rethink reach
Reach metrics are the currency of the advertising community. We're obsessed with eyeballs, gross ratings points and page views. But in a Long Tail world, reach has entirely new meaning. Many niche sites, for example, can't hold a candle to the traffic at the head of the media curve. However, what they do have going for them is credibility. If your brand is mentioned five times on a site that your 20 most influential customers trust, that's gold. Word of mouth will only ripple from there.
Fund niches
In the last few years, some niches have crystallized nicely. For example, it's easy to find thriving communities obsessed with BlackBerries and other gadgetry. The same goes for political blogs. Whether you're a Lefty or a Righty, you have a home. However, sometimes the Long Tail doesn't flow down into the niches you care about most. Marketers should play a role in funding the development of communities that give these birds of a feather places to flock together.
Demand more from media
Big Media has done a nice job adapting in the Long Tail environment -- editorially. For example, news sites regularly link to blog posts, photos or videos uploaded by citizens. However, where they're just getting started is in the sales side of the house. The Washington Post took a big step recently when it launched a blog ad network. Demand that your media partners help you find ways to build your brand through niches like the Post does.
Posted at 09:42 AM in Advertising, Marketing, Weblogs | Permalink | Comments (9) | TrackBack (5)
Posted at 06:24 AM in Weblogs | Permalink | Comments (0) | TrackBack (0)
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So, what's the advertising industry doing to adapt? Well some are embedding hidden messages everywhere to make it harder for people to them tune out. These black hats are giving the rest of us a black eye with the public.
If these nefarious practices continue, over time advertising will erode to dust. The reason is that the ante will be upped. Consumers will be more motivated than ever to tune out ads. The solution - and I am partial here - is moving to having more open dialogues with constituents, warts and all.
This is why I think PR is well suited to helping clients navigate the new media landscape. We have always traded in uncertainties and in honest feedback. Leaders in the advertising community - not just the Word of Mouth Marketing Association - need to get more aggressive in weeding out the worst practices and highlighting the best. Otherwise, the sneakiness will continue.
Posted at 09:06 PM in Advertising, Marketing, PR | Permalink | Comments (3) | TrackBack (0)
Posted at 08:46 PM in Citizen Journalism, Journalism, PR, Weblogs | Permalink | Comments (2) | TrackBack (0)

This is the second in my series of posts on various gear that I find useful.
Many readers of this blog work in PR or marketing or for Web 2.0 related start-ups. This means you spend a lot of time preparing presentations in either Microsoft PowerPoint or Apple's Keynote. What's more, you probably also invest hours rehearsing and traveling to and from various meetings. Oh and if I were a betting man I'd say you carry an iPod. Well, whether you are on Windows or Mac with a few simple steps you can turn your iPod (even an older one) into the ultimate PowerPoint accessory. I am going to focus on PowerPoint here since it's what most people use. The process is similar for Keynote.
Getting Your Preso on Your iPod
First, you need to get your PowerPoint presentation on to your iPod. This is a snap. Head on over to ZappTek and download iPresent It. It's now available on both Windows and Mac (It was previously only available for Macs). iPresent It will take any PowerPoint or PDF file and convert it into a series of images that can be viewed as a slideshow on an iPod. It supports file tracking so you can easily update your slideshows whenever you make changes to a presentation. I have been testing the software and it works perfectly. iPresent It runs $17.95. Apple explains how to get these images on your iPod.

Using Your iPod to Rehearse
Now that you have your presentation on your iPod you need to rehearse. The iPod has everything you need to rehearse while you're on the go. This works best on either the latest fifth generation iPod or on the iPod Nano (though it's hard to see slide text on the latter). Simply navigate to the Stopwatch feature on your iPod and start the timer. Then, while the timer is still running navigate back to the Photos menu on your iPod, find your slide show and click it. You can run through the slides one by one or even run it as a slideshow complete with slide-to-slide builds. You can even keep music running in the background while you rehearse.

Hooking Your iPod Up to a Projector
Last but not least, it's actually possible to connect your iPod to a projector or a TV and run your presentation right off the device. I would test this out on different projectors before flying sans computer. This won't work with the iPod Nano. You also need either the Apple AV Connection Kit or their AV Cable to hook your iPod up to your projector. Presentation Zen (one of my favorite blogs) shows how nicely this works.
That's all there is to turing your iPod into the ultimate PowerPoint accessory.
Tags: ipod, powerpoint
Posted at 09:34 AM in Gear, Handy Resources, Marketing, Mobile, PR, Web 2.0 | Permalink | Comments (8) | TrackBack (5)
Posted at 12:18 AM | Permalink | Comments (1) | TrackBack (0)
Google is still playing it very inconsistently when it comes to how it decides what blogs get indexed in Google News and what doesn't. In addition, they're also now inadvertently scooping up forum content from mainstream sites. This, mind you, is par for the course for a rare Google product that is actually out of beta.
I have blogged about this issue several times now. And Google, to their credit, promised to be more forthcoming. However, that was three months ago and we've seen little movement since. Yahoo needs to follow the same path now that they have removed most blogs from their news search engine. What's the criteria? What cuts the mustard and what doesn't? C'mon gang. Follow Topix's model. (By the way, Topix is also exemplary in their handling of press releases on topic pages. They're separated. See lower right of this page.)
Here's the latest example of Google News' double standard when it comes to non-professional content. On my personalized page tonight I saw links to this forum post on CNET Reviews. (See image below.) Google's gotta come clean on what's news and Yahoo News needs to follow too now that it's more like Google.

Posted at 09:13 PM in Citizen Journalism, Journalism, PR, Search, Weblogs | Permalink | Comments (0) | TrackBack (0)







