Micro Persuasion: Study: Blogging Begets Media Coverage, Traffic

Friday, July 21, 2006

Study: Blogging Begets Media Coverage, Traffic

According to a new study by Porter Novelli and Cymfony 76 percent of corporations that blog have seen a direct spike in Web traffic and related media coverage. Additionally, some 42 percent said at least one post on their blog has affected the company or brand, in most cases in a positive way. The study also found that 63 percent of the companies surveyed said they had to blog because of a perceived need to participate in the blogging phenomenon rather than to reach a specific objective. (Porter Novelli is an Edelman competitor.)

Posted at 08:14 AM in Handy Resources, PR, Weblogs | Permalink

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» Corporate blogs increase media coverage and website traffic from LexBlog Blog
Corporate blogs increase media coverage and website traffic according to new study by Porter Novelli and Cymfony, a global public relations company. 76 percent of corporations that blog have seen a direct spike in Web traffic and related media coverage... [Read More]

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» Corporate Blogging, Time of Death 7.17.06 from Strumpette
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