Google Audio to Revolutionize Radio Advertising
Donna Bogatin on ZDNet reports that Google - through its recent dMarc acquisition - will soon roll out a product that dynamically generates and changes a terrestrial radio commercial based on demographics and news/conditions in the local market.
According to those who have seen the demo, if it's really hot in one area, McDonalds can switch from their regular burger ad to one that touts their cool drinks and frozen treats. In addition, while most advertising campaigns require a $20,000 spend, the new Google solution would require a mere $200 miinimum.
