Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, Podcasting News reports. The data was fielded by Marketing Sherpa as part of their annual survey of marketing executives. The top five tools in order are free trials, webcasts, white papers, blogs and podcasts.
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Monday, July 31, 2006
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» Blogs, Podcasts Among Top Tech Marketing Tools from Fresh Podcasts
[Source: Micro Persuasion] quoted: Podcasting and blogging are two of the most effective tools for generating sales leads in the technology industry, Podcasting News reports. The data was fielded by Marketing Sherpa as part of their annual survey of ma... [Read More]
» 25% of Marketers Identify Podcasting as a Lead Generator from Stream Distribution RSS Marketing Blog
A Marketing Sherpa report (PDF) mentioned at Podcasting News (spotted by Steve Rubel) highlights how marketers think:
podcasts very effective tools for generating leads.
They have a proritised list of 5 tools effective at generatin... [Read More]
» Top lead generating tools for technology marketing from An Online Marketing Guide
A new report by MarketingSherpa highlights the following Top 5 tools for generating sales leads for technology companies: Top 5 Tools For Generating Sales Leads 1. Free Trials -- Business software marketers ranked free trials extremely highly, with 54%... [Read More]
» Blogs and Podcasts among Top Tech Marketing Tools from CRM Mastery E-Journal
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» Business Marketing from Business Marketing
As a marketing consultant, I make it a practice to Articles, marketing facts, free resources, tools, and market... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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