The Gawker Media stable of blogs - Lifehacker, Deadspin, Wonkette, etc. - has started up a new site called Gawker Clips that rolls up the vids posted across the network. Personally, I'm not impressed. I would rather see the Gawker gang start a quality video blog. They already have some of the best blogs on the Web. Gawker could actively branch out into other media. My gut is they don't because it's not their strength.
To date Weblogs Inc. and Gawker bloggers have made limited forays into multimedia. The Unofficial Apple Weblog, for example, has a video podcast. It's not nearly as interesting as their blog. The trend underscores that it's difficult to build sustainable brands across multiple forms of social media. That's why we have PodTech.net and Podshow. They specialize in podcasting.
This is one area where the pros may have a leg up on the amateurs. They have more resources to devote to each form of media. BusinessWeek has excellent podcasts, blogs and oh yeah a heckuva print franchise.
