I had to put a call into my local power company - the Long Island Power Authority - today to take care of a customer service issue. When I visited their site I was really "shocked" to see that the electric company has RSS feeds!
At first, I thought the power authority would only syndicate press releases, but they actually have a feed that streams every update to their Web site. What a simple way to build a relationship with customers. That's more than my local cable company or for that matter the vast majority of all companies can say. It's a simple formula for utilizing feeds. Just put any content in a feed that updates regularly.
