Micro Persuasion: When the Electric Company Gets RSS

Friday, June 09, 2006

When the Electric Company Gets RSS

I had to put a call into my local power company - the Long Island Power Authority - today to take care of a customer service issue. When I visited their site I was really "shocked" to see that the electric company has RSS feeds!

At first, I thought the power authority would only syndicate press releases, but they actually have a feed that streams every update to their Web site. What a simple way to build a relationship with customers. That's more than my local cable company or for that matter the vast majority of all companies can say. It's a simple formula for utilizing feeds. Just put any content in a feed that updates regularly.

Picture 1-44

Posted at 04:14 PM in Marketing, RSS | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00d83462b6e069e2

Listed below are links to weblogs that reference When the Electric Company Gets RSS:

» When the Electric Company Gets RSS from Lockergnome's RSS Atom Tips
Leave it to Steve to find this one! As it turns out, the Long Island Power Authority is now offering RSS feeds of their own. As "shocking" as this may seem, apparently a "light" went on with someone in the right dept. in order to make this happen.... [Read More]

» Really Simple Relationships from Pheedo
Steve Rubel writes about an experience he had on his energy providers website in which he discovered that they offer RSS feeds for news and website updates. He says, what a simple way to build a relationship with customers. I... [Read More]

» Really Simple Relationships from Pheedo
Steve Rubel writes about an experience he had on his energy provider's website in which he discovered that they offer RSS feeds for news and website updates. He says, "what a simple way to build a relationship with customers." I... [Read More]

Comments