Micro Persuasion: T'Rati Optimizes Tag Pages for Google

Friday, June 30, 2006

T'Rati Optimizes Tag Pages for Google

Technorati has been doing a marvelous job optimizing its site for search and this is going to have a big impact on brands. Why? Well it's much easier to find relevant blog conversations right from Google.

For months now Technorati Tag pages have been showing up extremely high in Google searches. But now something is different. Technorati has changed how they are titled. I pulled up some Google searches for several of our clients and spotted the following. Note how the screenshots below. All links say "see what people are saying right now." That certainly got my attention and it will attract both newbies and experienced blog readers alike.

Picture 2-18

Picture 1-49

Technorati Tags: Technorati

Posted at 09:59 AM in Search, Tagging, Weblogs | Permalink

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