« Media and Full Text Feeds Should Lock Lips | Main | Om Malik Leaves Business 2, Turns Free Agent »

Monday, June 12, 2006

TechCrunch: a Case Study in Micro Media

If you want to see how blogs are revolutionizing media, all you need to do is look at TechCrunch. The Web 2.0 blog, currently ranked #20 on Technorati, believe it or not turned one year old today.

The path Michael Arrington followed can be replicated by anyone else and it proves that blogs can eat into the mainstream media ad dollars and eyeballs. All you need to do is: a) identify a high interest topic online that currently does not have a blog tracking it, b) write about it very actively and do it well and c) don't be afraid to promote it. Today Michael is viewed as a critical newsmaker. He breaks big stories on his own right and with the help of PR people.

Here's a look at TechCrunch's numbers...

* TechCrunch went from zero RSS readers to more than 59,000 today

Picture 1-45

* According to Alexa, he site is neck and neck in reach with TechWeb.com and internet.com - three 10 year-old sites owned by big media companies. It's also giving ZDNet a run for its money as well.

Techcrunch

* TechCrunch went from zero references per day on Technorati to more than 100

Techcrunchtrati

* Federated Media is selling the site at a $20 CPM, in part because it attracts 300,000 uniques from highly valuable eyeballs. Some 81% of its readers are 18-39 and 60% publish their own blog

Now that's success! Congratulations Michael and team.

Technorati Tags:

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00d83462fe5769e2

Listed below are links to weblogs that reference TechCrunch: a Case Study in Micro Media:

» You Can Do It, Too ... from Qumana Blog
As Steve says, all you need is a topic area, good solid research and writing, and the ability to promote.... [Read More]

» TechCrunch tells us to dream big from LexBlog Blog
Been seeing all over the blogosphere that the TechCrunch blog is a year old. Took me by surprise its only year old in that Michael Harrington, its publisher, and TechCrunch are cited all over the net as a leading source... [Read More]

» Happy Birthday, TechCrunch from Webmaster Blog
TechCrunch feiert heute seinen einjährigen Geburtstag. Wahnsinn, was Gründer Michael Arrington in dieser kurzen Zeit aus dem Boden gestampft hat. Steve Rubel hat ein paar Fakten zusammengetragen... [Read More]

» How To Be A Superstar Blogger In A Year from
Analyzing Tech Crunch, Steve Rubel says, "All you need to do is: a) identify a high interest topic online that currently does not have a blog tracking it, b) write about it very actively and do it well and c) don't be afraid to promote it." [Read More]

» TechCrunch tells us to dream big from LexBlog Blog
Been seeing all over the blogosphere that the TechCrunch blog is a year old. Took me by surprise its only year old in that Michael Arrington, its publisher, and TechCrunch are cited all over the net as a leading source... [Read More]

Comments

Search


My Photo

Follow Me on Twitter

Subscribe

Contact Me


  • Email Me

  • My Employer

Read My Favorite Feeds

Miscellany

Related Posts Widget for Blogs by LinkWithin