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Advergaming in games like Second Life is beginning to really take steam. The 3pointD blog has discovered that American Apparel is opening a virtual store inside the role-playing game. American Apparel has 130 physical stores worldwide, including over 30 here in the US. In-game ads - which this is akin to - will hit $400M, according to CNET.
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» Why American Apparel is One Dollar Short of Success ( And So is Steve Rubel ) from PR Blogging
Recently Steve MicroPersuasion Rubel had a quick tidbit of information on American Apparel advertising in Second Life, a video game/virtual reality. All is well. I could comment on the fact that I wouldnt want to micropersuade anyo... [Read More]
» American Apparel Opens in Second Life from Addicted To Ads
Advertisers are joining the virtual world of Second Life, which has now over 260 thousand residents. The newest advergamer i... [Read More]
» Ypulse Essentials from Ypulse
In-game advertising and the virtual storefront (American Apparel has opened a virtual store within the Second Life gaming environment. Players of the game can purchase the clothing and outfit their avatar. While the games residents typically prefer sk... [Read More]
» Trends: Seriously Weird, Seriously Profitable from brandsizzle
This fascinating article, written by a Businessweek reporter, explores the virtual world of Second Life, where people interact via avatars in a simulated environment. The growing popularity of these multi-player games raises all kinds of issues---Are p... [Read More]
» SecondLife: Its Not a Game, The Ultimate Co-Creative Business from ExperienceCurve
June 23rd will be SecondLifes 3rd birthday, and it finally SecondLife seems to be gaining traction in the marketplace of ideas, and more importantly for its financial viability its starting to gain the attention of businesses. Micropersuasion n... [Read More]
» Trends: Seriously Weird, Seriously Profitable from brandsizzle
This fascinating article, written by a Businessweek reporter, explores the virtual world of Second Life, where people interact via avatars in a simulated environment. The growing popularity of these multi-player games raises all kinds of issues---Are p... [Read More]
» Virtual worlds need communicators too. from iStudio: Ideas & Insight
The latest cyber-space “thing” is creating some interesting opportunities for communicators. Millions of people are living two lives – one in the traditional sense, and one on Second Life or other online 3-D virtual worlds. [Read More]
» Exploring Second Life Step #2 – getting cussed at from iStudio: Ideas & Insight
I must say, I was a little relieved when I discovered that
people in Second Life have the capacity to... [Read More]
» Advertising in Virtual Worlds from Futurelab's Blog
by: David Polinchock UPDATE: The MIT Advertising Lab has an update on brands moving into Second Life at: MIT Advertising Lab: Brands March On Into Second Life.... [Read More]
» SecondLife: It’s Not a Game, The Ultimate Co-Creative Business from Marketing & Strategy Innovation Blog
by: Karl Long June 23rd will be SecondLifes 3rd birthday, and finally SecondLife seems to be gaining traction in the marketplace of ideas, and more importantly for its financial viability its starting to gain the attention of businesses. Micrope... [Read More]
» SecondLife: It’s Not a Game, The Ultimate Co-Creative Business from Marketing & Strategy Innovation Blog
by: Karl Long June 23rd will be SecondLifes 3rd birthday, and finally SecondLife seems to be gaining traction in the marketplace of ideas, and more importantly for its financial viability its starting to gain the attention of businesses. Micrope... [Read More]
» Advertising in Virtual Worlds from Marketing & Strategy Innovation Blog
by: David PolinchockUPDATE: The MIT Advertising Lab has an update on brands moving into Second Life at: MIT Advertising Lab: Brands March On Into Second Life.... [Read More]
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Hi, Steve. I'm fascinated by the Second Life concept but haven't yet made my way in there to take a look. News like this will push me off the fence and most likely do the same for many more people.
How long until we see web strategies that incorporate Second Life as a meaningful component? Not very long by the looks of it.
Best,
George
Posted by: George Tsiolis | Friday, June 16, 2006 at 06:18 PM
Good bit of news Steve. I'm not sure I would lump it into the category of "advergaming" though. On the surface, it may seem similar to Nokia putting billboards in splinter cell, but secondlife is not by any means a video game.
It is actually more akin to the internet, except web sites are land, and users have avatars etc. Like the internet it is an endlessly "co-creative" environment, with a rich, user accessible scripting language etc. What American Apparel have done here is the equivalent of creating a web site.
I highly recommend cc chapmans podcast "managing the grey" where he gives a ssecondlife primer:
http://www.managingthegray.com/2006/06/11/second-life-primer/
Posted by: karl long | Friday, June 16, 2006 at 09:12 PM
I think that's a fantastic concept that will probably work out well for American Apparel. For example, I'd never heard of the store before, but I'm definitely interested now. I'm also interested in checking out the Second Life game to see how the virtual store looks.
Posted by: risingsunofnihon | Sunday, June 18, 2006 at 05:38 AM
Big Up! This is straight Dope!
I think Wes Keltner of the Ad Option did this for them.
www.ad-option.com
the world is changing
Posted by: Tim Savage | Monday, June 19, 2006 at 02:22 PM
Yes, this is an excellent idea and prime opportunity for businesses and marketers. We, at QTLabs, believe Advergaming to be the next World Wide Web type platform for advertising and marketing. In the future the establishment of a Virtual Presence in these environments will be as essential to the success of your company as a Website is today. We are proud and excited to offer Advanced Virtual Integration Expert (AVIE) Services and can provide your company or organization with expertise needed to establish, market and maintain your Virtual Presence.
Austin
Virtual Integration Officer
www.qtlabs.net
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