This week Advertising Age and I want to try a little experiment. We're going to open source my column and see where the "wisdom or crowds" takes it. I will start by outlining where I'd like to take the column and then open it up to you to offer more ideas. I will aggregate some of the more interesting comments and include these thoughts in my next column, which runs one week from today online. Any comments that end up in the piece will be attributed to those who submitted them, though they may be edited for space.
Next week's column is on a controversial subject - BitTorrent. For those of you who aren't familiar with it, BitTorrent is the biggest file sharing distribution network. It makes it easy to distribute large amounts of data widely without incurring the corresponding consumption in costly server and bandwidth resources. Over the last several months we have seen some organizations legitimately distribute their content over the file sharing network. Notably, acclaimed director Steven Soderbergh is going to release his next short-form film over the network.
I think that BitTorrent could become a distribution channel for advertisers to distribute branded entertainment and other content. The content, however, must be compelling. I'd like to hear your ideas on this concept so that I can include them in the column. I look forward to hearing your thoughts. Please do not email them in. Instead, leave comments or trackback/link to this post. Thanks!
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