Micro Persuasion: NBC and YouTube Tie Up

Tuesday, June 27, 2006

NBC and YouTube Tie Up

In a terrific reversal of its prior stance towards the site, NBC is set to run promos on YouTube, according to AP. NBC will upload to YouTube promotional clips for its new and returning series, as well as late-night programs. It will also run a contest centered around "The Office" that encourages YouTube users to create their own shortform videos touting the series. In addition, NBC will plug YouTube on air. Kudos to NBC for recognizing that YouTube is a friend, not a foe.

Technorati Tags: NBC, YouTube

Posted at 02:34 AM in Television, Video, Web 2.0 | Permalink

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