Micro Persuasion: NBC and YouTube Tie Up

Tuesday, June 27, 2006

NBC and YouTube Tie Up

In a terrific reversal of its prior stance towards the site, NBC is set to run promos on YouTube, according to AP. NBC will upload to YouTube promotional clips for its new and returning series, as well as late-night programs. It will also run a contest centered around "The Office" that encourages YouTube users to create their own shortform videos touting the series. In addition, NBC will plug YouTube on air. Kudos to NBC for recognizing that YouTube is a friend, not a foe.

Technorati Tags: NBC, YouTube

Posted at 02:34 AM in Television, Video, Web 2.0 | Permalink

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NBC had better do their homework. A lot of idiot box content doesn't work in a browser.

Posted by: Mike Abundo | Tuesday, June 27, 2006 at 06:39 AM

Will they still keep pulling SNL clips off? I have to see it to believe it.

Posted by: John | Tuesday, June 27, 2006 at 09:18 AM

This is really interesting news.

I hope they are doing it in a "right" way. It would be shame noticing youtube changing into big media companies viral marketing tool.

Posted by: Jukka H | Tuesday, June 27, 2006 at 01:30 PM

Props to NBC? Don't you mean props to YouTube?

My guess is that NBC/YouTube have some kind of deal going on.

That would be props to YouTube for creating an audience that NBC wants and not props to NBC. Come on now.

Posted by: Russell Page | Tuesday, June 27, 2006 at 03:26 PM

Thumbs up for NBC engaging in a discussion instead of pretending online video is a fad. But there's a requirement in these video content for The Office that you can't use pieces of The

http://www.youtube.com/watch?v=3pirWW0BqnI&search=the%20office%20youngest%20fan

Posted by: Kevin | Tuesday, June 27, 2006 at 10:59 PM

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