Micro Persuasion: Marketers Will Answer to Yahoo

Friday, June 09, 2006

Marketers Will Answer to Yahoo

Yahoo! Answers is on a heckuva tear, says Search Engine Watch. It's on its way to becoming another major galaxy where consumers create, consume, connect and share. Some stats...

* There are more than 10 million answers posted
* 4.2% of the US browsing public has visited the service at least once
* It is the third largest reference site on the Web, behind Wikipedia and Dictionary.com
* Google Trends and Technorati are reflecting the rising interest as well

Picture 1-43

("Yahoo Answers")

So as Yahoo Answers attracts eyeballs it's highly likely that they will try to monetize the service beyond just pay-per-click ads. I would love to see Yahoo create distinct branded sections where a sponsor can create a place for a third-party expert to answer questions in a specific vertical.

Technorati Tags: Yahoo

Posted at 02:42 PM in Advertising, Community, Marketing, Search | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/12807/5061155

Listed below are links to weblogs that reference Marketers Will Answer to Yahoo:

» Yahoo Answers, The next MySpace? from Technoogle
(via Mircropersuation) Search Engine Watch reports that Yahoo Answers are clearly on its way to become a social/reference service to be reckoned with, like Wikipedia and YouTube. It is now the third largest reference site on the Web, behind Wikipedia a... [Read More]

» Qunu Is a Killer Idea from Mashable*
Qunu is a really neat concept. As you can see on the alpha testing site, the service allows you to search for experts on technology topics and get instant answers to your questions. Qunu runs on a web-based Jabber IM client, but you can ask for he... [Read More]