I am thrilled to report that starting this week I will be writing a weekly column for the brand new AdAge Digital. The new section - which appears in print every other week and online weekly - will cover emerging technologies that impact brand marketers. This includes everything from advergaming to VOD, IPTV, mobile marketing, online video, and entire social media world. The URL isn't live yet, but it will live at adage.com/digital. My opening salvo is posted here.
I share this news for other reasons than making a plug (which I openly admit). I believe this is another sign that advertising, brand marketing, public relations are becoming one big mush. If you work in on one of these disciplines, you need to know what's happening in the others. In a world where consumers control your brand - and they do - marketing doesn't fit into neat little boxes the way it used to. So much of it is dialogue driven and that means PR and advertising share the same soup bowl.
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