Writing a Weekly Column for AdAge
I am thrilled to report that starting this week I will be writing a weekly column for the brand new AdAge Digital. The new section - which appears in print every other week and online weekly - will cover emerging technologies that impact brand marketers. This includes everything from advergaming to VOD, IPTV, mobile marketing, online video, and entire social media world. The URL isn't live yet, but it will live at adage.com/digital. My opening salvo is posted here.
I share this news for other reasons than making a plug (which I openly admit). I believe this is another sign that advertising, brand marketing, public relations are becoming one big mush. If you work in on one of these disciplines, you need to know what's happening in the others. In a world where consumers control your brand - and they do - marketing doesn't fit into neat little boxes the way it used to. So much of it is dialogue driven and that means PR and advertising share the same soup bowl.
Technorati Tags: AdAge, Advertising Age, AdAge Digitial
That's excellent news, and I look forward to reading it. AdAge Digital is a great publication, and I'm sure you'll be a welcome addition.
Congrats
Posted by: Darren McLaughlin | Sunday, May 28, 2006 at 08:07 PM
Congrats - looking forward to it!
Posted by: Pete Cashmore | Sunday, May 28, 2006 at 09:34 PM
Ah, cluefulness mixing into the mainstream. Congratulations, Steve!
Posted by: Mike Abundo | Sunday, May 28, 2006 at 11:45 PM
Mazal Tov! It just keeps getting bigger and bigger.
Posted by: Josia | Monday, May 29, 2006 at 02:34 AM
Sounds great. Well done, Steve.
Now all you gotta do is persuade them to remove the login so everyone can read it ;-)
Posted by: Niall Cook | Monday, May 29, 2006 at 03:49 AM
try www.bugmenot.com , that site works wonders for those annoying LOGIN screens ;)
Posted by: Rob Jama | Monday, May 29, 2006 at 05:58 AM
The convergence of marketing and PR is something that Jack O'Dwyer has been talking about for the past two years.
It's nothing new.
But, the new thing is how it will all shake out, and where PR is going to land in the whole mix. Marketing and communications are quite different disciplines, and while PR is more attuned to the public, marketing is more attuned to the C-suite, and more apt to hide and fool the public.
The question isn't about convergence, it's about honesty and transparency. Where that ends up is what really matters here.
Posted by: Jeremy Pepper | Monday, May 29, 2006 at 04:08 PM
Great news Steve. I'm sure your expanded audience will enjoy your insight as much as we do.
Congrats!
Posted by: Nick Rice | Monday, May 29, 2006 at 08:36 PM
Congratulations, great news. AdAge is one of my very favorite places to get scoops. I never miss an update.
Posted by: Robyn Tippins | Friday, June 02, 2006 at 12:30 PM