Share Your OPML is a Killer Attention App
Like RSS and tagging, over the next several years OPML is going to become a core underlying technology for marketers in the conversation economy. Let's de-geek it.
OPML, short for outline processor markup language, is basically an XML file organized in an outline format. One way it is used is for creating portable lists of RSS feeds that they can be easily shared. For example, if you're a Bloglines user and you hit Bloglines.com/export and save the OPML file to your computer you can re-import this file in any other desktop or web-based reader and all your feeds will carry over. There's more though. The real value in OPML is in sharing these files in "reading lists."
That's the big idea behind Dave Winer's new Share Your OPML site. First, you upload your OPML file (the list of RSS feeds to which you subscribe). Then you can see who subscribes to the same feeds that you do. For example, here's who subscribes to my feed. You can also browse lists of the top 100 feeds, the biggest blog junkies and much more.
Today Share Your OPML is primarily for geeks. You can browse the community of largely tech influencers, see what feeds they read and what they have in common. Tomorrow, however, is a different story. I see it becoming a big social network for feeds. As it adds features and becomes more accessible to non-geeks, the community will grow, the network effect will kick in and so its value will increase.
I can see Share Your OPML becoming another key way to measure a feed's influence. It's a natural complement to link-based authority aggregators like Technorati. It's also more democratic because it does not exclude non-bloggers. The site is open to everyone who reads feeds.
Share Your OPML needs the big aggregators to support it. You should have the option in Bloglines, Newsgator, My Yahoo, WIndows Live and the Google Reader to automatically share all or some of your feeds on this site.
If this happens (and I bet it will) Share Your OPML will become an essential tool for marketers. We will use it to understand which feeds have the greatest attention. Further, if it incorporates community tagging, watch out. It might be just the killer app we desperately need to break out influential blogs in different verticals.

Technorati Tags: Bloglines, Dave Winer, Google Reader, My Yahoo, Newsgator, OPML, Share Your OPML, Windows Live







What a wonderful way of putting it, "Let's de-geek it." Definitely! What is desperately needed are screencasts on the fundamentals of how to set up OPML files and how to transfer them and how they can be used. It is taking way too long (compared to the wealth of info out there on RSS feeds) for the geeksters to explain in very plain language how to set up OPML files. I am ready to use it. I just don't know how. Help! Help!
Hope
Posted by: Hope Leman | Sunday, May 07, 2006 at 10:09 PM
Looks like I gotta create a public OPML file. Too much porn in my private one.
Posted by: Mike Abundo | Sunday, May 07, 2006 at 10:41 PM
Like RSS, OPML is a great start and a common interchange format between aggregators but ultimately it is very limited in its functionality and thus future value.
Without going into why and heavy "geek speak" I would suggest people start to look broader and wider at topics like the Atom Syndication/Protocol, Gdata, Microformats, Simple Sharing Extensions, Simple Sharing Lists and XoXo (a richer alternative to OPML).
The whole area around what people syndicate and therefore what you pay attention to is just the tip of the iceberg in respect to the new Attention Economy and the future of advertising and PR. So IMHO OPML is not the killer app of the attention economy but a good pointer the future.
Posted by: Sam Sethi | Monday, May 08, 2006 at 05:19 AM
Mike: I've written a script that solves that problem.
http://blogs.opml.org/tommorris/2006/05/08#shareYourOpml
Posted by: Tom Morris | Monday, May 08, 2006 at 07:00 AM
I think I'm with Sam on this one - I don't see how Share Your OPML could become more than "just another" useful tool for bloggers - but I do very much appreciate its potential. Once I strip all the ego feeds out of my OPML I'll upload it to SYO :). Thanks for your de-geekery here, Steve.
Posted by: Easton Ellsworth | Monday, May 08, 2006 at 08:39 AM
Steve,
Great post on SYO, but I have to politely disagree.
OPML is praised for its mobility, but I feel it is not an efficient method for transferring or sharing reading lists.
OPML files are currently restricted to their place of origin. I cannot access my Rojo OPML file without having to download it. Regardless, let’s assume I upload my Rojo OPML file to SYO. I would then need to access my SYO OPML file from my Rojo reader or my mobile RSS reader. Both of these scenarios give me the impression OPML is not efficient for transferring reading lists.
Also, as of now OPML files are not dynamic. If I subscribe to your OPML file and you choose to add/delete feeds, I will not automatically have access to your most recent OPML file.
Steve, I have been working on a solution to address both of these issues. I would appreciate the opportunity to take you through a demo of cobundle. Please contact me if you are interested.
Posted by: Ari Mir | Monday, May 08, 2006 at 01:08 PM
Ari: the script I've written solves much of that problem by providing a framework for automatic daily OPML publishing. I'm using it to pull out private subscriptions and create an updated OPML file for my feeds automatically.
Posted by: Tom Morris | Monday, May 08, 2006 at 06:58 PM
nice info
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