On OPML and Marketing

PR Week writes what I believe is the first look at the impact of OPML on marketing. OPML is a great technology that is just getting going. It will be a few years before it starts to impact our world in a major way, but there are some easy ways to dabble in it today. I am excited long term about OPML-based contextual advertising, but that's still a way's off.

One is Dave Winer's Share Your OPML. This site delivers big benefits - like definitive blog readership numbers - the more people can easily share their data. Andy Lark, meanwhile, touts its use inside a PR team. For more, see Michael Arrington's musings.

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