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I participated in a fireside chat with Stuart MacDonald at Mesh today. We covered a range of topics about blogs, social media, marketing and PR. Connie Crosby live blogged it as did Tris Hussey. Joseph Tonrley did too. A big hoo ha erupted about character blogs. I still maintain the same position on this I did a year ago...unless they're for kids.
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all interesting topics, any follow up for details
Posted by:SeeSunshine | Tuesday, May 16, 2006 at 01:52 PM
Hi Steve,
It was a great session. You showed the fact that you've thought this stuff through. And left the audience realizing the social media leaders probably do come from PR.
Thanks for the link!
Posted by:Joseph Thornley | Tuesday, May 16, 2006 at 01:59 PM
...character blogs may also possibly work for Star Wars fans http://darthside.blogspot.com
8-)
cheers,
Connie
Posted by:Connie Crosby | Tuesday, May 16, 2006 at 02:07 PM
Steve,
Great catching up, great discussion, and glad to hear Edelman is going well.
As for "Reach versus niche?" Well, that just about sums up the essence of this dialogue, doesn't it? Though my interests may be wide, my ability (in time, attention, etc.) to consume information about those interests is limited -- marketers, use that opportunity extremely wisely -- increasingly, you'll likely only get one chance.
Todd Watson
IBM Corporation
Posted by:Todd Watson | Tuesday, May 16, 2006 at 02:48 PM
Great session Steve.
Didn't blog about it but wrote about it for InternetNews.com
Metrics really are the key and i for one really appreciated your candor.
Posted by:Sean Kerner | Tuesday, May 16, 2006 at 03:33 PM
That was fun Steve. Thanks.
- Stuart
Posted by:Stuart MacDonald | Tuesday, May 16, 2006 at 09:22 PM
I enjoyed your session today. The conversation and debate was great. You handled the topic and the disagreements extremely well. It was good meeting you (as brief as it was in a busy hipster bar.)
Posted by:David Jones | Tuesday, May 16, 2006 at 11:07 PM
Just wanted to drop you a comment saying that you were bang on in your position on character blogs. What a weird line of discussion to emerge?! I think it represents the struggle between traditional marketing big ideas and the conversational savvy of PR disciplines. We need to protect social media from over marketing and maintain authenticity.
Posted by:David Bradfield | Tuesday, May 16, 2006 at 11:58 PM