Yahoo Video Launches
The new Yahoo Video site has launched. It includes a mix of consumer-created and professional content.
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May 2006
Wednesday, May 31, 2006
Google News Considers Becoming More Open
The Online Press Gazette in the UK interviews Krishna Bharat, the inventor of Google News. In the article Bharat defends how Google labels press releases. We learn that in the browseable headline view, Google never shows press releases. However, they do show up in searches. Bharat also responds to my recent call for Google News to be more transparent about who gets in and who doesn't by saying that they will consider explaining this further. Good to know they are listening.
Technorati Tags: Google, Google+News
When the Clients Know More Than You
What do you do when your clients know more than you? You watch and learn. Over the past few months I have come to know Kevin Nalty. By day he works in marketing. By night, he's an artist, creating fantastic videos like the Google Heads that spread like mad. Go Nalts go. Watch and learn. Don't miss this one on an emerging Web 2.0 company.
Flickr to Get Contextual Nikon Banner Ads
Nikon has struck a deal with Flickr to place Nikon branding on the site, including small logos next to photos that were taken with their cameras. In addition, there will be branding on the login pages as well as special Nikon-only photo galleries. As Mediapost notes, this is the first major brand advertising campaign to run on Flickr, which to date has only had text links.
It will be interesting to see how the Flickr community reacts to these ads - particularly the ones that appear next to their photos. Many shutterbugs are loyal to one particular camera brand. So I can see Nikon lovers really taking to the campaign and those who take to other brands not liking the promotion. I sure hope that Flickr makes this optional for Pro users because a backlash could erupt. People should have the option to opt in or out of companies putting certain banners around their photos. (Disclaimer: Edelman works with Canon, a Nikon competitor.)
UPDATE: Tom Biro from MWW (Nikon's PR firm) writes in that Flickr Pro users should not be seeing the Nikon branding along with the EXIF data on photographs when those users are logged in, and non-Pro (or non-logged in) users should not be seeing the Nikon branding when they are viewing photographs taken by Flickr Pro users.
TypePad to Blend Social Networking, Blogs
Michael Arrington got the scoop on a brand new TypePad blog service coming tomorrow called Vox (formerly Comet) that will blend blogging and social networking. This blog is powered by TypePad so I look forward to taking this for a spin when it debuts.
Technorati tags: TypePad, SixApart, Comet
links for 2006-05-31
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Video sharing shifting entertainment options, says the Merc.
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Pew: 35 percent of Americans had posted to a blog, created a Web page, shared online photos, or otherwise generated content. This is up more than 2x from 2002.
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I have had this happen to me in the past. Great solution to a common problem.
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So long mini, you'll be missed.
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Mommy, when did Web 2.0 start?
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A great Web 2.0 comic.
Tuesday, May 30, 2006
Get Serious! Corporate Flirting with the Web Must Stop
If I were the Web, I would be tired of all the dating games by now and would have moved on to someone else. It seems as though all global corporations want to do is flirt, date or maybe have a fling or two with the web and then move on. Many don't want to invest in it like it's a long term relationship. Corporate America's love affair with the Web is hot and heavy for a while and then it dies. In other words, it's cyclical and this has to stop.
I have been watching the whole brouhaha over the Web 2.0 service mark controversy. And honestly, I think the entire issue is a joke. The truth is we should not be talking about Web 2.0. The only reason we are is that the excitement in the Web as a business platform went from boom (Web 1.0) to bust (Web -2.0) to boom again (Web 2.0). We're like the guy (or lady) who won't commit. Shame on us.
Consider the recent rash of media articles about corporations going Web ga-ga. Exhibit A: a big splashy cover story package in Fortune about Hollywood's Web 2.0 group hug. Exhibit B: the FT says Old Media is embracing Internet startups. You could have read very similar articles in 1998 but you would never have seen them in 2002.
Now that the love affair with the Web is back on, we need to get serious in this relationship or get out for good. Don't flirt with the Web. Commit for the long haul. That way, there won't be a Web 3.0.
Panasonic, YouTube Team for Ho-Hum Promotion
Panasonic and YouTube have launched a special promotion where consumers create a live-action or animated video and upload them to a YouTube group. The prizes are naturally Panasonic products.
This strikes me as a largely uninteresting promotion. At a minimum, Panasonic should have been more creative. All they're doing here is looking for funny videos. They should be giving the community a challenge to create videos around a speicific theme related to their products - like Firefox Flicks did - and then use the best submissions in another medium, such as a TV commercial.
On OPML and Marketing
PR Week writes what I believe is the first look at the impact of OPML on marketing. OPML is a great technology that is just getting going. It will be a few years before it starts to impact our world in a major way, but there are some easy ways to dabble in it today. I am excited long term about OPML-based contextual advertising, but that's still a way's off.
One is Dave Winer's Share Your OPML. This site delivers big benefits - like definitive blog readership numbers - the more people can easily share their data. Andy Lark, meanwhile, touts its use inside a PR team. For more, see Michael Arrington's musings.
Technorati Tags: OPML, shareyouropml
links for 2006-05-30
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A guide to where teens and tweens are pointing and clicking
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A review of two picture-in-picture web apps.
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Podtech.net expands into politics.
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Mike says "AllYouCanUpload is a site that makes uploading photos as easy as it can possibly get."
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Amazingly this is a top 50 bestseller on Amazon.com. What does that say?
Monday, May 29, 2006
NY Observer, Huffington Go Picture-in-Picture
The New York Observer and the Huffington Post have started a new picture-in-picture marketing program. Each site will feature boxes of links to the other.
Technorati Tags: pictureinpicturemarketing
links for 2006-05-29
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Five tips for successful podcast advertising
Sunday, May 28, 2006
Writing a Weekly Column for AdAge
I am thrilled to report that starting this week I will be writing a weekly column for the brand new AdAge Digital. The new section - which appears in print every other week and online weekly - will cover emerging technologies that impact brand marketers. This includes everything from advergaming to VOD, IPTV, mobile marketing, online video, and entire social media world. The URL isn't live yet, but it will live at adage.com/digital. My opening salvo is posted here.
I share this news for other reasons than making a plug (which I openly admit). I believe this is another sign that advertising, brand marketing, public relations are becoming one big mush. If you work in on one of these disciplines, you need to know what's happening in the others. In a world where consumers control your brand - and they do - marketing doesn't fit into neat little boxes the way it used to. So much of it is dialogue driven and that means PR and advertising share the same soup bowl.
Technorati Tags: AdAge, Advertising Age, AdAge Digitial
links for 2006-05-28
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The IndyCast is the official podcast of the Indianapolis 500 and will feature extensive race coverage through May 28th.
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Dave Winer has introduced a Top Podcasts list for users of his site Share Your OPML.
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Nice three-paned RSS news reader.
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Run Windows apps on a Mac using the Northstar server. Costs $99 per year.
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Apple Store listing for Northstar.
Saturday, May 27, 2006
Adobe Pilots a Blogging Tool
Adobe Labs is working on a concept project called NoteTag that allows users to capture notes during meetings and assign tasks within those notes to individuals. NoteTag can turn the notes around and post them to a blog or del.icio.us and tag them. The product also supports RSS. You can watch a screencast of NoteTag or track the project on their blog.
NoteTag right now is a test and it's complex to install but I can easily see Adobe eventually making a big splash in the blogging space since their heritage is publishing and design (Adobe is a client of A&R Edelman). (Via What's the Next Action)
Friday, May 26, 2006
Google Video Adds Feeds
Google Video now supports RSS. They also sport the universal RSS icon at the bottom of the Google Video home page.
Apple Loses to Bloggers
Wired reports that a California appeals court has smacked down Apple's legal assault on bloggers and their sources, finding that the company's efforts to subpoena e-mail received by the publishers of Apple Insider and PowerPage.org runs contrary to federal law, California's reporter's shield law, and the state Constitution. This is a significant legal win for citizen journalists everywhere. We now have a precedent we can turn to and say - "see?" (Via Dave)
Technorati Tags: Apple
Wikimapia
What if maps and other reference sources adopted wiki technology? Well, they're starting to thanks to mashups. Wikimapia allows users to add tag and annotate locations found in Google Maps. You can edit them as well. Here's a screengrab. (Via Google Maps Mania)
TV News for Sale?
PodGuide.tv notices that a whole batch of video programming from NBC News is available for sale in the iTunes Music Store. To my knowledge, this is the first time that I have ever heard one of the "big four" networks making people pay for their news content. I am surprised that this didn't attract more conversation. To me this is a sure sign that paid video and audio podcasts are coming next.
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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