« Show Who's Linking to Your Site | Main | AOL's "MySpace Killer" Launches »

Wednesday, May 10, 2006

Google Trends First Look

Google is announcing a bunch of new products today as part of their media day. Philipp Lenssen has all the details. The first is outstanding. It's called Google Trends. Google Notebook is coming next week. My hope is that the latter product is built on Writely, which they acquired earlier this year.

Google Trends analyzes a portion of Google searches to compute how many searches have been done for certain terms relative to the sum total. It includes a news-volume graph too that shows you the number of times your topic appeared in Google News stories. Unfortunately, unlike Google Finance it does not include blogs. This is a lost opportunity given Google's interest in furthering peer-to-peer media. You can compare up to five terms by separating each term with a comma.

This tool is a must-bookmark for every PR person and marketer worldwide. Search is so important to how brands are perceived. As I noted earlier today, it's critical to understand how people are searching for you and your competitors. The news volume tool is an awesome value add for PR measurement. But there's more.

Google Trends is also a killer tool for measuring the impact that bloggers have on a brand. Take a look for example at the graph below. It charts Microsoft CEO Steve Ballmer against it's most well-known corporate blogger, Robert Scoble. Note how close the lines touch. Anything that gives us more data to justify why companies should be part of the conversation is a winner in my book and Google hit it out of the part with this one. The one catch is that there needs to be ample data in Google's database, so not all terms deliver results.

Picture 1-22

Technorati Tags: , , , ,

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/12807/4845145

Listed below are links to weblogs that reference Google Trends First Look:

» Google Trends Launches from TechCrunch
Google Trends launched today. Its another analysis tool (and a good one), that allows you to see how often specific search terms are being entered into the Google search engine. Up to five terms can be compared. And you can also view queries th... [Read More]

» Neue Google-Tools from sherpa.twoday.net
Google hat mal wieder neue Tools ausgepackt und Philipp Lenssen hat w [Read More]

» Google Trends and Stephen Colbert from Room2Blog - Online Public Relations and Search Engine Marketing
Google Trends is a great tool for insights and analysis of The Conversation. Check out the spike in searches for Stephen Colbert. ... [Read More]

» Google Trends, maybe not so trendy from duncanriley.com
Im really, really trying to be positive about new tools lately, but after playing with Google Trends, I cant really get excited. According to Steve Rubel: Google Trends analyzes a portion of Google searches to compute how many searches h... [Read More]

» Google Trends and Googling Google from bitemarks
By Daniel N. BernsteinLike to everyone else on the Web today, I spent a few minutes with Google's new Google Trends product. Rubel dug it. So did Aaron Wall. After looking at how my clients stacked up against their competitors, [Read More]

» Google Trends: For Recreational Use Only from The Bivings Report
I was catching up on my feed reading this evening and noticed posts on Techcrunch and Micropersuasion about Googles new buzz tracking product, Google Trends. According to Google: Google Trends analyzes a portion of Google web sear... [Read More]

» Google Trends from 秋元@サイボウズ研究所プログラマーBlog
Google からまた面白いサービスが。goo とかもやってることではあるけど。... [Read More]

» AIMPages - Not as Lame as Youd Expect from Mashable*
There are plenty of interesting stories popping up today (check out Google Trends if you havent already), but I think the launch of AOLs new MySpace rival AIMPages (formerly AIMspace) is the most significant. Richard MacManus really n... [Read More]

» Google Trends on American Idol from Business Filter
Google Trends tracks the race between competitors [Read More]

» Google Needs to Remember the KISS Principle from IP Democracy
I was swamped yesterday afternoon and didnt get a chance to dig into or monitor the string of announcements or blog postings flowing from Googles Press Day. Maybe thats why reading Googles news cold and checking out some of ... [Read More]

» Search Engine Marketing from Mission Data Blog
Now that google has anounced their new Google trends site I couldnt help but mention it. If you spend any type of money at all on SEM you need to check your keywords against this site. There are a couple of intro articles about the new service ... [Read More]

» Google Trends on American Idol from Business Filter
Google Trends tracks the race between competitors [Read More]

» Google Trends First Look from Richie's Space
Google is announcing a bunch of new products today as part of their media day. Philipp Lenssen has all the details. The first is outstanding. Its called Google Trends. Thats a useful tool that you can see what keywords people are searchin... [Read More]

» Google Trends: neuer Google-Dienst gestartet from .: blogging augusto :.
Mit dem neuen Dienst zeigt Google den Trend der Zeit. Google Trends gibt einem die Möglichkeit die Beliebtheit einer Suchanfrage über die Zeit zu verfolgen. Sogar der direkte Vergleich mit anderen Suchen ist möglich. Zusätzlich erhält man Auskunft [Read More]

» Google Trends and Googling Google from bitemarks
By Daniel N. Bernstein Like everyone else on the Web today, I spent a few minutes with Google's new Google Trends product. Rubel dug it. So did Aaron Wall. After looking at how my clients stacked up against their competitors, [Read More]

» Google Trends: A Tool for Research and Analysis from ETech@Work
For those who have... [Read More]

» Google: The President's Choice of Web 2.0 from Mark Evans
In Canada, there's a grocery chain called Loblaws that has a premium, in-house brand called President's Choice. It is a fast-growing, high-margin bu... [Read More]

» Google新动作频出 Google Trends发布 from zxj2008cn
在solidot看到一篇文章说GOOgle Trends在10号发布了 [Read More]

» Googles product plethora from Mike Stopforth
Ever clicked on the more link just above and to the right of Googles search box? Its got to be the Webs best kept secret. Behind the discreet more hyperlink lies Googles veritable goldmine of products, serv... [Read More]

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

I'll bet you one cold beer next time you're in San Francisco that Google Notebook isn't based on Writely. It would be nice, but I don't think they've gotten there yet. :)

I think you met they hit it out of the park. :) Great review..I find you blog very informative.

Thanks for this review. Although there needs to be ample data in Google's database, I can get good results for my search queries in Dutch. I didn't expected that!

It reminds me of http://www.trendio.com a stock exchange on headline news where people can see trends in media and buy buzzwords.

The comments to this entry are closed.

Search


My Photo

Subscribe

Contact Me

My Lifestream

Recent Popular Posts


October 2008

Sun Mon Tue Wed Thu Fri Sat
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31  

Miscellany