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Google Blogoscoped notices that Google is developing deeper ties to Hollywood. They are marketing the upcoming movie The Break-Up with Vince Vaughn and Jennifer Aniston by encouraging people to upload their own break-up videos.
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Listed below are links to weblogs that reference Google Launches Consumer Generated Campaign:
» Another Google Movie Promotion from Random Culture
The recent Da Vinci Code Quest on Google marked one of the first times Google teamed up with an advertiser outside of search or contextual ads. Google also recently teamed up with Nike to create the Joga.com soccer community. I [Read More]
» More Google CGM: Now the Fun Begins from MarketerBlog
This news from Steve Rubel by way of Google Blogoscoped. Blogscoped reports that Google is delving deeper into the world of Consumer Generated Marketing, this time in partnership with Hollywood. “After teaming up with Nike for a soccer community, and [Read More]
» Google s Breakup from atmaspheric | endeavors
Steve Rubel made me aware of a new Google marketing campaign for The Break Up with Jennifer Anniston and Vince Vaughn. The idea is interesting - use the Google Video service to stream the clip (why not scale the preview window to the aspect ratio?) an... [Read More]
» Cómo usar Internet para publicitar una película from Blog de cine
Amplia la promoción que se está haciendo en Internet sobre la nueva película de Jennifer Aniston, 'The Break-Up', en la que interpreta junto a Vince Vaughn el papel de una pareja en crisis (típica película americana, ciertamente). Como la única idea d... [Read More]
