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Putting your brand on a stadium is relatively low risk, albeit expensive advertising. But letting an entire sports team carry your brand, now that's risky. Red Bull is now the official sponsor owner of the Major League Soccer franchise in New York, which has been re-christened the New York Red Bulls. Let's hope they win.
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» When the Team IS the Brand from WealthEsteem.org :: Psychology of the Deal
Red Bull bought the (USA) Major League Soccers New York MetroStars and renamed them New York Red Bulls. Steve Rubel at Micro Persuasion calls the renaming risky in When the Team is the Brand.
I think its a gutsy move from a company revolu... [Read More]
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