Feedburner says there are more than 1.6 million aggregate subscribers to FeedBurner-managed podcasts, and this number has more than doubled in the past six months. In addition, the ratio of downloads to subscribers averages 2:1. This suggests a significant secondary market for podcast listenership beyond just the feed's subscribers.
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Tuesday, April 18, 2006
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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