Pete Cashmore shows us how any old Joe, like Ask a Ninja, can build a global social media brand overnight with zero marketing dollars by utilizing all of the existing social networks.
I don't think a corporation could pull this off in the same way. However, the stars in the social media universe are ripe for product placement. The big question is will their fans accept it. I expect that we'll see products popping up in shows like Ask a Ninja and Rocketboom later this year as well as in popular podcasts and blogs too.
Technorati Tags: Peer Media, Pete Cashmore, Product Placement, Mashable
