McPunims

McDonald's is launching a nifty marketing program that gives customers a chance to be featured on its packaging. You can enter online. All you need to do is submit a personal story about anything you love in 100 words or less plus a digital photo. I like this idea a lot. Co-creation is the way to go these days. Where this falls short though is that it does not utilize any of the tools that consumers are already using to share - e.g. their blogs, myspace pages, Flickr photostreams, etc.