Micro Persuasion: Males Are the Predominate RSS Users

Tuesday, April 18, 2006

Males Are the Predominate RSS Users

The Media 2.0 blog breaks down a bunch of really interesting statistics from the latest AdAge Interactive Fact Pack (PDF):

* MySpace is in the top 10 most-trafficked sites at #8 (right behind Amazon.com)
* 70% of Media & Communications companies said they were going to include blogs and social networks into their marketing efforts
* 35% will spend marketing budgets to develop in-house blogs
* 78% of RSS feed users are male

Posted at 07:10 AM in Advertising, Community, Handy Resources, Marketing, RSS, Search, Social Networking, Weblogs | Permalink

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