According to Podcasting News, a new report from Bridge Ratings finds that podcasting and MP3 players are stealing radio's audience. By 2010, today's 94% penetration for terrestrial radio will have sunk to 85%. The research found that 27% of people 12-24 attribute their reduced use of radio to MP3 use; 22% attributed it to tired radio programming; 3% attributed it to podcast listening.
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Wednesday, April 12, 2006
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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