Google Should Buy FeedBurner or Pheedo

The time is coming for for FeedBurner and Pheedo to cash in. Both of these smart companies provide rich marketing services and data that sit atop RSS feeds. In Pheedo's case, they own an ad network. In FeedBurner's situation, they roll in ads from both Google Adsense and Yahoo Search Marketing. With RSS is poised to become a major vehicle for marketers, the shelf life of these two firms as independents is dwindling. It's time to monetize.

My bet is that Google will buy FeedBurner and find a great way to marry it with Adsense, Adwords, Google Analytics, Blogger, Measuremap and maybe even Google Base and Froogle. Pheedo will go to Yahoo. Or, perhaps vice versa. Don't count Microsoft out either.

Watch for this to happen sometime this quarter. I don't have any hard information. This is all just my hunch. However, I find it remarkable that both these firms are still independent. They belong with the big search marketers so that they can truly build synergies with existing platforms and create efficiencies and scale for advertisers. This is not a matter of if, but when.

Technorati Tags: FeedBurner, Google, Pheedo, Yahoo

Comments

[Pete Cashmore]

Yep - totally agree. Google and Yahoo seem like the likely buyers, but a news agency might make sense, too.

[Juan Luis]

Steve, Feedburner also owns and runs his ad network
You can see the different campaigns in Feedburner powered feeds like Boing Boing, Gizmodo or Techcrunch.We also recently began the first feed advertising campaigns in the spanish blogosphere.

[Webmetricsguru]

I don't think FeedBurner would want to be bought by Yahoo....I see them as being more comfortable with Google.

[Bill Flitter]

Thanks for the kind words, Steve!

[Matt MacQueen]

Absolutely... the Feeburner is the little engine that could! They did it their own way and deserve the attention they're getting from the big fellas.

[Peter Cooper]

"With RSS is poised to become a major vehicle for marketers, the shelf life of these two firms as independents is dwindling."

I don't see the connection between these phrases, but I'd like to.

I can see why being independent is bad if they want to push advertising, but.. people using RSS as a marketing vehicle directly (rather than as advertisers) will not want advertising in their feeds and only use services like FeedBurner for statistics.

FeedBurner could exist quite happily as an independent IMHO merely in that niche, as it has been doing so far. I don't see advertising as being a major focus of theirs.

That said, I'd certainly like to see an acquisition in that field. Nothing stifles innovation more than an acquisition and getting more established competition off the board is good news for me ;-)

[Dan Sanderon]

Yagogle! should better buy real solutions for real people, eg. http://celumimagine.com

[Ivan Pope]

Good grief, does everything have to be acquired? What's wrong with companies that are ambitious and want to grow? What happens to companies that get acquired? Thier founders get dumped, they get absorbed, their vision gets corrupted. I mean, it can work out, but it's a risk. And for these companies it is so so early for anything. There is a ton of innovation to go through yet. Where would the world be if Google had succumbed to Microsoft in the early days? Let's let a few companies grow into their own space.

[yuntrip]

龙达网络昆明宏富昆明康辉云南葫芦丝昆明青旅 云南导游 保龙高速 云南手工艺 昆明中策 看看云南 云南信合 梦达尔 云南旅游 云南手机 云南旅游精品 云南膜结构 昆明洗车 昆明康辉 云南龙纳 昆明恒瑞信 云南旅游 康辉旅行社 云光集团 云南国旅 云南医药集团 云南中药信息网 云南旅游 昆明青旅 云南自由行 神州航空 昆明康辉 云南旅游 tourdesigner 云南省国旅 大唐汉方 精品课程 西部旅游 昆明国旅 昆明国际旅行社 昆明国际旅行社 昆明青年旅行社 玩玩云南云南中青昆明康辉 艾码互联云大宾馆 云建软件 云南海外旅行社云南中青国旅 云南旅游网 昆明康辉旅行社 龙行电脑 旅游云南 癌症治疗 高阳集团 云南民族服饰 康辉旅游 创绿集团 华夏韬略 昆明康辉 昆明商标 云南海外旅游 昆明青年旅行社 云南世博国旅 昆明出国留学 昆明国际旅行社 昆明康辉

云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游云南旅游

[Jonny Bentwood]

Good insight - the analysts were talking about this a few months ago but nice to hear you predicted it earlier