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Sunday, April 16, 2006

Google Should Buy FeedBurner or Pheedo

The time is coming for for FeedBurner and Pheedo to cash in. Both of these smart companies provide rich marketing services and data that sit atop RSS feeds. In Pheedo's case, they own an ad network. In FeedBurner's situation, they roll in ads from both Google Adsense and Yahoo Search Marketing. With RSS is poised to become a major vehicle for marketers, the shelf life of these two firms as independents is dwindling. It's time to monetize.

My bet is that Google will buy FeedBurner and find a great way to marry it with Adsense, Adwords, Google Analytics, Blogger, Measuremap and maybe even Google Base and Froogle. Pheedo will go to Yahoo. Or, perhaps vice versa. Don't count Microsoft out either.

Watch for this to happen sometime this quarter. I don't have any hard information. This is all just my hunch. However, I find it remarkable that both these firms are still independent. They belong with the big search marketers so that they can truly build synergies with existing platforms and create efficiencies and scale for advertisers. This is not a matter of if, but when.

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Listed below are links to weblogs that reference Google Should Buy FeedBurner or Pheedo:

» Google Should Buy FeedBurner or Pheedo from Lee Wilkins
Google Should Buy FeedBurner or Pheedo (Via Micro Persuasion.) Technorati Tags: pheedo, feedburner, google, yahoo, microsoft ... [Read More]

» ¿Google podría o debería comprar FeedBurner o Pheedo? from www.votala.com
Steve Rubel, autor del blog Micro Persuasion, una personalidad dentro del mundo del marketing, relaciones públicas y los medios, comenta en su blog o, piensa, que Google debería comprar FeedBurner o Pheedo, pequeñas e inteligentes empresas que están li... [Read More]

» Should Google Buy FeedBurner or Pheedo? from WebMetricsGuru
Steve Rubel thinks it's time for FeedBurner and Pheedo to be bought by Google. ...My bet is that Google will buy FeedBurner and find a great way to marry it with Adsense, Adwords, Google Analytics, Blogger, Measuremap and maybe even... [Read More]

» FeedBurner verso Google? from TF
Steve Rubel crede che i tempi siano maturi per un acquisizione di FeedBurner e Pheedo da parte rispettivamente di Google e Yahoo!. Entrambe le società sono sicuramente ben posizionate nel mercato dei feed RSS e Pheedo possiede anche un proprio network... [Read More]

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