Google Should Buy FeedBurner or Pheedo

The time is coming for for FeedBurner and Pheedo to cash in. Both of these smart companies provide rich marketing services and data that sit atop RSS feeds. In Pheedo's case, they own an ad network. In FeedBurner's situation, they roll in ads from both Google Adsense and Yahoo Search Marketing. With RSS is poised to become a major vehicle for marketers, the shelf life of these two firms as independents is dwindling. It's time to monetize.

My bet is that Google will buy FeedBurner and find a great way to marry it with Adsense, Adwords, Google Analytics, Blogger, Measuremap and maybe even Google Base and Froogle. Pheedo will go to Yahoo. Or, perhaps vice versa. Don't count Microsoft out either.

Watch for this to happen sometime this quarter. I don't have any hard information. This is all just my hunch. However, I find it remarkable that both these firms are still independent. They belong with the big search marketers so that they can truly build synergies with existing platforms and create efficiencies and scale for advertisers. This is not a matter of if, but when.

Technorati Tags: FeedBurner, Google, Pheedo, Yahoo