Micro Persuasion: Fishing for the Meaning of Word of Mouth

Monday, April 03, 2006

Fishing for the Meaning of Word of Mouth

Jack Trout, Errol Smith, Rick Murray (my boss) and I recently sat down to chat about word of mouth marketing. You can get the 19 minute MP3 here. I have been critical of Jack in the past, but I think we reached a consensus in this podcast. I know this doesn't make for a sexy story, but that's the way it went!

Technorati Tags: Jack Trout, WOM, Word of Mouth Marketing

Posted at 05:42 PM in Advertising, Citizen Marketing, Community, Marketing, Shameless Promotion, Social Networking | Permalink

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Listed below are links to weblogs that reference Fishing for the Meaning of Word of Mouth:

» JACK TROUT INTERVIEWS EDELMAN'S STEVE RUBEL AND RICK MURRAY ABOUT WORD OF MOUTH MARKETING from Maneuver Marketing Communique
Errol Smith producer of Trout Radio was kind of enough to give us a heads-up on a series of conversations [Read More]

» Buzz Marketing from Shotgun Marketing Blog
via Adrants and MicroPersuasion... Jack Trout recently made some comments about word-of-mouth marketing. In order to show both sides of the story (buzz outsiders and insiders), he invited a bunch of high level buzz evangelists onto his show includin... [Read More]

» Fishing for Clarity - Revisiting Jack Trouts Comments from Marketing - Communications - Greg Magnus at eoecho
Give Jack Trout credit for inviting pro bloggers to participate in a roundtable discussion concerning his recent comments on word of mouth marketing (WOM). The event precipitated after Trouts recent article slapped WOM as limited in value. The r... [Read More]

» JACK TROUT INTERVIEWS EDELMAN'S STEVE RUBEL AND RICK MURRAY ABOUT WORD OF MOUTH MARKETING from Maneuver Marketing Communique
Errol Smith producer of Trout Radio was kind of enough [Read More]

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