Tonight at the San Francisco geek dinner, Rafael Ebron from Mozilla showed me some of the entries in their Firefox Flicks competition. They were totally awesome. You could see just why Firefox was recently named one of the top 10 most powerful global brands in the world.
The Firefox marketing formula is simple: 1) own a high involvement category - browsers, 2) provide a great product that completely wows people in part because it solves problems, and 3) give the community to create, share and evangelize the product to the rest of the world.
Firefox Flicks is the latest in a line of community marketing programs (point three above) that also included a community-funded New York Times ad and a space for fans. Firefox has the future of marketing nailed. We'll be talking about them for years. For more, read the Backstage Blog.
Technorati Tags: Firefox, WOM, Word of Mouth
